SISAT

School of Information Systems & Technology

Faculty of Informatics

                                                                                                                                                              

BUSS907 – Fundamentals of e-Business

Subject Outline

Autumn Session 2007

                                                                                                                                                              

Head of School –Associate Professor Peter Hyland, Student Resource Centre, Tel: (02) 4221 3606

 

General Information

 

Subject Coordinator

Mrs Belinda Parrish

Telephone Number:

4221 3648

Email:

bparrish@uow.edu.au

Location:

40.239

 

Mrs Parrish’s Consultation Times During Session


Day

Time

Monday

Tuesday

10.00 am – 1.00 pm

13:00 – 14:00 pm

 

 

Subject Organisation

Session:

Autumn session, Wollongong Campus

Credit Points

6 credit points

Contact hours per week:

2 hrs Lecture 1 hr tutorial

Lecture Times & Location:

Monday      13:30pm  15:30pm       40.126

Tutorial Day, Time and Location can be found at:

http://www.uow.edu.au/student/sols/timetables/index.html

 


 

Students should check the subject’s web site regularly as important information, including details of unavoidable changes in assessment requirements will be posted from time to time.  Any information posted to the web site is deemed to have been notified to all students.

 

Content

 

This subject aims to provide an understanding of the scope of electronically supported commercial activities. The use of electronic commerce to achieve strategic advantage at the organizational, local and global arena will also be examined, with reviews on the broader social implications of electronic commerce.

 

Objectives

 

On completion of this subject, students should be able to: gain some basic knowledge on the technologies associated with electronic commerce and the way they are currently used in the organisation; understand what virtual organisation and Internet Marketing are about; appreciate how internet technologies are used intra- and inter-organisationally; know how electronic commerce is arranged intra- and inter-organisationally; appreciate the macro and micro-factors which affect the adoption of electronic commerce in the organisation.

 


 

Lecture Schedule:

 

No

Date

Topics Covered

Reading

1

26/02/07

Emergency Evacuation Procedures

Introduction to Electronic Commerce

Chapter 1

2

05/03/07

Technology Infrastructure

Chapter 2

3

12/03/07

Selling On Web

Chapter 3

4

19/03/07

Marketing On Web

Chapter 4

5

26/03/07

Business-to-Business (B2B) Strategies

Chapter 5

6

02/04/07

Online Auctions, Virtual Communities and Web Portals

Chapter 6

 

 

RECESS

 

7

16/04/07

The environment of Electronic Commerce

Chapter 7

8

23/04/07

Web Server Hardware and Software

Chapter 8

9

30/04/07

Electronic Commerce Software

Chapter 9

10

07/05/07

Security for Electronic Commerce

Chapter 10

11

14/05/07

Payment Systems for Electronic Commerce

Chapter 11

12

21/05/07

Planning for Electronic Commerce

Chapter 12

13

28/05/07

Review

 

 

Attendance Requirements

 

It is the responsibility of students to attend all lectures/tutorials/labs/seminars/practical work for subjects for which you are enrolled.

 

Attendance and participation in lectures, tutorials and web-mediated activities is a requirement for the successful completion of this course.  Failure to do so may result in a fail grade being recorded.  A good indicator of satisfactory attendance is approximately 80% of the allocated contact hours.  Attendance per se is not an assessable component of the course.

 

It should be noted that according to Course Rule 003{Interpretation Point 2 (t)} each credit point for a single session subject has the value of about two hours per week including class attendance.  Therefore, the amount of time spent on each 6 credit point subject should be at least 12 hours per week, which includes lectures/tutorials/labs etc


 

Satisfactory attendance is deemed to be attendance at approximately 80%* of the allocated contact hours. Attendance rolls may be kept for lectures, TUTORIALS and laboratories. If you are present for less than 80%* you need to apply for special consideration, otherwise a fail grade may be recorded.

 

Method of Presentation

 

BUSS907 will be delivered via lectures and tutorials.


Subject Materials 

 

Required Text:

 

Schneider G., 2006, Seventh Annual Edition, Electronic Commerce, Springer.

The book is available online from the University Bookshop at http://unishop.uow.edu.au/textbooks/ at a cost of $92.95. Member rates may apply.

 

Recommended Background and Further Reading

 

  1. Kenneth C. Laudon, Carol Guercio Traver, 2005, 2nd ed., “Case book to accompany E-commerce : business, technology, society”, Boston : Pearson/Addison Wesley, Located in the University Library
  2. Harbhajan Keha, Varinder P. Singh, 2005, “Digital economy: impacts, influences, and challenges”, Hershey, PA : Idea Group Pub., Located in the University Library
  3. Stephen Chen, Hoboken, N.J., 2005, “Strategic management of e-business”, John Wiley, Located in the University Library
  4. Eldon Y. Li, Timon C. Du, 2005, “Advances in electronic business”, Hershey PA : Idea Group Publishing, Located in the University Library

 

These readings/references are recommended only and are not intended to be an exhaustive list.  Students are encouraged to use the library catalogue and databases to locate additional readings

 

 

Notes on Assessment

 

Submission, Retention and Collection of Written Assessment

Each assessment is to be submitted to the lecturer during tutorial times as indicated in the assessment schedule.

 

Each assessment will be marked and returned to the students within two weeks after submission.

 

A cover sheet detailing group members, student numbers, tutorial day/time must be attached to each piece of written assessment. The template cover sheet to be used will be available on UOW e-Learning for this subject.

 

* Each group member’s contribution is to be noted on the cover sheet. Students from the same group may receive different marks due to their contribution to the group.

 

Penalties For Late Submission of Assessment

 

Assessed work must be handed in by the given date and time. Assessed work handed in late can be penalised by the deduction (from the mark given to the assessed work) of 5 percentage points per 24 hours of the weekday or part thereof. The operation of this rule will not result in a negative mark being carried forward.

 

Deadlines for the submission of work will be strictly enforced.

 

Special Consideration

 

Sometimes, in exceptional circumstances, students need to apply for special consideration in order to complete all assessable work. The University applies strict criteria to the granting of special consideration. Before applying for special consideration students should carefully read the University’s policy. The policy can be found at:

http://www.uow.edu.au/handbook/courserules/specialconsideration.html

 

Scaling

Final results in this subject may be scaled. The scaling method that will be used in this subject is as follows.

If E is the student exam mark, and A is the student assignment mark, the student final mark will be determined as follows:

 

if E >= 40% of the maximum exam mark: then student final mark is E + A;

if 35% <= E < 40% of the maximum exam mark: then student final mark is /min/{E+A, 47};

 

Assessment

This subject has the following assessment components.

Assessment Items & Format

Percentage of Final Mark

Due Date


Assessment 1: Group Report. *

SWOT Analysis & Recommendations based on given electronic commerce case study.

Length: 2500 words

Case study to be distributed Week 2 and also available on UOW e-Learning.

Standard report format, Harvard referencing.

15%

Hard copy due week 6 during tutorial

Assessment 2 :  Group Report. *

Contemporary electronic commerce issues in regards to above case study recommendations.

Length: 3500 words

Full details to be distributed Week 6 and also available on UOW e-Learning.

Standard report format, Harvard referencing.

15%

Hard copy due week 11 during tutorial

Assessment 3: Group Seminar Presentation. *

15min presentation on group report from assessment 2.

PowerPoint slides.

10%

Presentations to occur week 12 during tutorial

Tutorial Participation: Critical question generation and presentation.

Individual Assessment.

1 critical question based on previous weeks lecture materials to be handed in each week. Random selection of questions to be presented and discussed.

10%

(5% critical question each week.

5% for discussion of critical question)

Critical question due each week during tutorial.

 

Students will be selected at random to generate discussion on their question with tutorial group.

Final Examination: Long and Short answers.

2 hours and 15 minutes.

50%

The final examination date will be confirmed during the course of the subject and published on SOLS 3-4 weeks before the examination period.


 

 

Additional Information

 

Students must refer to the Faculty Handbook or online references which contains a range of policies on educational issues and student matters.


 

Supplementary Exams

 

While the School normally grants supplementary exams when the student does not sit the standard exam for an acceptable reason, each case will be assessed on its own merit and there is no guarantee a supplementary exam will be granted. If a supplementary exam is granted the date will be determined by the University via ARD.  You will be notified via SOLS Mail the time and date of this supplementary exam. You must follow the instructions given in the email message.

 

Please note that if this is your last session and you are granted a supplementary exam, be aware that your results will not be processed in time to meet the graduation deadline.

 

Plagiarism

 

When you submit an assessment task, you are declaring the following

1.        It is your own work and you did not collaborate with or copy from others.

2.        You have read and understand your responsibilities under the University of Wollongong's policy on plagiarism.

3.        You have not plagiarised from published work (including the internet). Where you have used the work from others, you have referenced it in the text and provided a reference list at the end ot the assignment.

4.        Plagiarism will not be tolerated.

5.        Students are responsible for submitting original work for assessment, without plagiarising or cheating, abiding by the University’s policies on Plagiarism as set out in the Calendar under University Policies, and in Faculty handbooks and subject guides. Plagiarism has led to the expulsion from the University.

 

This outline should be read in conjunction with the following documents:

 

Code of Practice - Teaching and Assessment

http://www.uow.edu.au/handbook/codesofprac/teaching_code.html

Key Dates

http://www.uow.edu.au/student/dates.html

Code of Practice - Students

http://www.uow.edu.au/handbook/codesofprac/cop_students.html

Information Literacies Introduction Program

http://www.library.uow.edu.au/helptraining/workshops/ilip/

Acknowledgement Practice Plagiarism will not be tolerated

http://www.uow.edu.au/handbook/courserules/plagiarism.html

Student Academic Grievance Policy

http://www.uow.edu.au/handbook/codesofprac/cop_supervision.html#8

Special Consideration Policy

http://www.uow.edu.au/handbook/courserules/specialconsideration.html

Code of Practice-Honours

http://www.uow.edu.au/handbook/honourscode.html

Non-Discriminatory Language Practice and Presentation

http://staff.uow.edu.au/eeo/nondiscrimlanguage.html

Intellectual Property Policy

http://www.uow.edu.au/research/researchmanagement/1998IP.html

Occupational Health and Safety

http://staff.uow.edu.au/ohs/commitment/OHS039-ohspolicy.pdf

SISAT Internet Access & Student Resource Centre

http://www.sitacs.uow.edu.au/info/current/internet_access_and_resource.shtml

SISAT Computer Usage Rules

http://www.itacs.uow.edu.au/info/current/support/labs/rules.shtml

SISAT Style Guide for Footnotes, Documentation, Essay and Report Writing

http://www.sitacs.uow.edu.au/info/current/styleguide.pdf

SISAT Student Guide

http://www.itacs.uow.edu.au/info/current/regulations.shtml

Informatics Faculty Librarian, Ms Annette Meldrum, phone: 4221 4637,ameldrum@uow.edu.au

SISAT Subject Outlines

http://www.itacs.uow.edu.au/info/current/subject_outlines/