Faculty of Informatics
IACT304
Principles of eBusiness
Subject Outline
Autumn Session 2007
Head of
School –Professor Peter Hyland, Student Resource Centre, Tel: (02) 4221 3606
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Lecturer and Subject Coordinator |
Mr. Tri Hai
Le |
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Telephone
Number: |
4221 3074 |
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Email: |
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Location: |
3.232 |
Mr. Le’s
Consultation Times During Session
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Day |
Time |
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Thursday |
1.30 – 3.30 pm |
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Friday |
3.30 – 5.30 pm |
Subject
Organisation
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Session: |
Autumn
Session |
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Credit
Points |
6 |
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Contact
hours per week: |
1 hour
lectures, 2 hours tutorial |
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Lecture
Times & Location: |
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Tutorial
Day, Time and Location can be found at: |
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Week |
Topic |
Deliver by |
Turban Chapters |
Assessment Due Dates |
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1 |
Overview of Electronic
Commerce |
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1 |
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2 |
Business to Consummer
eCommerce |
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1,2 |
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3 |
Customer Relationship
Management (CRM) |
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13 |
Seminars
Begin |
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4 |
Business Intelligence |
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12 |
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5 |
Business to Business
eCommerce |
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5,6 |
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6 |
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7 |
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7
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Supply Chain
Management (SCM) |
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6,7 |
Midterm
Examination |
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8 |
Supplier Relationship
Management |
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14-15,18 |
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9 |
Mobile Business |
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9 |
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10 |
eGovernment |
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8 |
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11 |
Business Processes and
Workflows |
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6-7 |
eBusiness
Case Analysis Due |
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12 |
Vendor Solutions |
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7-8 |
Seminars
End |
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13 |
Review |
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Students
should check the subject’s web site regularly as important information,
including details of unavoidable changes in assessment requirements will be
posted from time to time. Any
information posted to the web site is deemed to have been notified to all students.
This subject aims to provide students with an understanding of
eBusiness fundamentals. Today most businesses compete in a global environment
and a sound strategy for online business is essential to facilitate this. This
subject covers key areas of eBusiness, including: business-to-consumer,
business-to-business and business-to-government electronic commerce (EC);
online business models and electronic payment systems (EPS) and EC technology
basics. Standards, regulation and policy, security and social and economic
issues will also be considered in the contexts of business Intranets, Extranets
and the Internet. The subject also provides an introduction to the 'Patterns
for eBusiness' approach to eBusiness analysis and design.
On successful completion of this subject, students will be able
to:
1. demonstrate a thorough grounding in eBusiness principles;
2. identify stakeholders and their capabilities and limitations
in the strategic convergence of technology and business;
3. critically assess new technologies of importance to doing
business on-line;
4. understand and be able to explain the critical issues related
to eBusiness. (plus shared learning outcomes with IACT305 of 5 & 6)
Attendance
Requirements
It is the responsibility
of students to attend all lectures/tutorials/labs/seminars/practical work for
subjects for which you are enrolled.
It should be
noted that according to Course Rule 003
Satisfactory
attendance is deemed to be attendance at approximately 80%* of the
allocated contact hours. Attendance rolls may be kept for lectures, TUTORIALS and laboratories. If you are
present for less than 80%* you need to apply for special consideration,
otherwise a fail grade may be recorded.
Students
MUST attend their allocated tutorial
unless they have the written permission of the subject coordinator.
.Participation at 80% of tutorials is a
requirement to pass this subject. Mr. Tri Hai Le will be available to answer
questions during consultation times. Remember to check consultation hours as
these may change. Late assessment submissions will be penalized 10% per day.
All assessments will be returned in respective tutorials. For more details see IACT304
Assessment Guide.
Subject
Materials
Textbook:
Turban,
E. et al. 2006, Electronic Commerce: A
Managerial Perspective 2006, Prentice Hall,
This subject has the
following assessment components
These readings/references are recommended only and are not intended to be an exhaustive list. Students are encouraged to use the library catalogue and databases to locate additional readings
This subject has the
following assessment components.
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Assessment Items & Format |
Percentage of Final Mark |
Due Date |
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1. Seminar
on EC Application– Individual |
15% |
Oral
delivery in tutorial between weeks 3-5 and 8-12. Written responses to seminar
questions required to be handed to tutor on the day of the seminar delivery. |
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2. Midterm
Examination |
15% |
During
week 7. The exam will be in multiple choice and short answer format. |
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3. LBS (Location-Based Services) Applications Formal Report –
Individual |
30% |
Hardcopy due in week 11 tutorial, and softcopy
to be uploaded to |
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Examination |
40% |
During Exam Period |
Informative
seminars each week will complement the lecture material delivered. Students can
choose an electronic commerce application from their Turban text to respond to
in their seminar. Each EC application has about 4 questions that need to be
answered in a 10 minute time frame with the aid of powerpoint, in a
professional manner. Each topic can only be chosen once in a given tutorial.
The objective of this seminar is to inform your audience, and to learn using
case studies of real-life events. There are no seminars in weeks 1-2, 6, 7 and
13. Students should hand their written answers to seminar to their tutor as
these will form part of the assessment. The answers should not exceed 750
words.
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EC Application (from Turban) |
Week |
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12.3 Stored Value Cards: Tapping the
Teen Market |
3 |
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9.1 I-Mode |
3 |
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2.5 Wireless Pepsi Increases
Productivity |
3 |
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8.5 How the |
4 |
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9.2 MarketSource Mobilises its
Workforce |
4 |
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9.3 Wi-Fi Sensor Net Aids Wine Making |
4 |
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3.4 Online Security at a Bank |
4 |
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11.1 Are Hackers Using your PC? |
5 |
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12.1 Etronics Turns to MasterCard
SecureCode |
5 |
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12.2 |
5 |
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17.1 Privacy Advocates Take on
DoubleClick |
5 |
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17.2 How ClearCube’s PC Blades Guard
Patient Confidentiality |
8 |
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17.3 How a Fraudulent Investment
Scheme Works |
8 |
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3.1
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8 |
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7.10 Use of a Workflow System to
Manage Currency Flows at a German Bank |
9 |
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13.1 How WMS Helps Schurman Improve
its Internal and External Order Fulfilment System |
9 |
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1.5 Orbis Group Changes a Linear
Physical Supply Chain to an Electronic Hub |
9 |
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2.3 Electronic Catalogs at |
9 |
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1.2 Voice-based 511 Traveler
Information Line |
10 |
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4.3 Fujitsu Uses Agents for Targeted
Advertising in |
10 |
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6.1 World Wide Retail Exchange |
10 |
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13.5 How Companies Use eCRM |
10 |
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5.2 Whirlpool B2B Trading Portal |
11 |
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5.4 E-Procurement at Schlumberge |
11 |
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6.2 Covisint: The E-Market of the
Automotive Industry |
11 |
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7.1 Cisco’s Supply Chain: Failure and
Success |
11 |
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3.3 The Dangers of Online Trading |
12 |
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7.5 Safeway Collaborates in Designing
Stores |
12 |
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8.2 G2E in the |
12 |
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8.4 Online Knowledge Sharing at Xerox |
12 |
2. Midterm Exam:
The written exam
will combine multiple-choice format and short answer format. The midterm will
be held in the first 90 minutes of the tutorial time in week 7.
The midterm
exam covers topics discussed in lectures 1, 2, 3, 4, 5 and 6 and is worth 15%
of the final mark.
3. Location-Based Services Formal Report (3000
words, individual assignment)
You are to
write a formal report which explores only ONE possible matching pair
between an application and its related technology (one for each) mentioned
below. You need to provide a comprehensive definition, describe various
application contexts (consumer or business or other), give a brief overview of
the technological requirements, and illustrate your report with real-world
service offerings available today. Your report needs to show evidence of a
comprehensive literature review, both hardcopy and e-research.
Technologies
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Application areas: |
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Asset Management |
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Banking |
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Biomedical |
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Care Applications |
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Conferences |
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Customer Relationship Management |
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Distribution |
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Education |
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Electronic Commerce |
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Entertainment Parks |
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Entertainment Venues |
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Find a Friend |
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Find Me/Guide Me |
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Fleet Tracking System |
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Health |
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Logistics |
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Manufacturing |
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Medical |
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Mobile Advertising |
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National ID Cards |
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Passports |
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Pharmaceuticals |
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Prison Inmate Tracking |
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Procurement |
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Shipping and Ports |
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Shopping Malls |
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Supply Chain Management |
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Ticketing |
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Transportation |
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University Campus |
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Vehicle Parking |
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Warehouse Management |
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Technologies:
4. Exam (During Exam Period)
• To examine
your general understanding of eBusiness.
• To test
your knowledge of fundamental eBusiness principles.
• To assess your “deeper learning” of eBusiness through
questions that require you to apply your knowledge in a given context
Scaling
Final results in this subject may be scaled. The scaling method that will be used in this subject is as follows.
If
E is the student exam mark, and A is the student assignment mark, the student
final mark will be determined as follows:
if
E >= 40% of the maximum exam mark: then student final mark is E + A;
if 35% <= E < 40% of the maximum exam
mark: then student final mark is /min/
if E < 35% of the maximum exam mark: then
student: final mark is /min/{E+A,
42}.
Students must refer to the Faculty Handbook or online references which
contains a range of policies on educational issues and student matters.
Please note that if this is your last session and you are granted a supplementary exam, be aware that your results will not be processed in time to meet the graduation deadline.
Plagiarism
When you submit an assessment task, you are
declaring the following
1.
It
is your own work and you did not collaborate with or copy from others.
2.
You
have read and understand your responsibilities under the
3.
You
have not plagiarised from published work (including the internet). Where you
have used the work from others, you have referenced it in the text and provided
a reference list at the end ot the assignment.
4.
Plagiarism
will not be tolerated.
5.
Students
are responsible for submitting original work for assessment, without
plagiarising or cheating, abiding by the University’s policies on Plagiarism as
set out in the Calendar under University Policies, and in Faculty handbooks and
subject guides. Plagiarism has led to the expulsion from the University.
This outline should be read in conjunction with the following documents:
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Code of
Practice - Teaching and Assessment http://www.uow.edu.au/handbook/codesofprac/teaching_code.html |
Key Dates |
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Code of
Practice - Students http://www.uow.edu.au/handbook/codesofprac/cop_students.html |
Information
Literacies Introduction Program |
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Acknowledgement
Practice Plagiarism will not be
tolerated |
Student
Academic Grievance Policy http://www.uow.edu.au/handbook/codesofprac/cop_supervision.html#8 |
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Special
Consideration Policy http://www.uow.edu.au/handbook/courserules/specialconsideration.html |
Code of
Practice-Honours |
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Non-Discriminatory
Language Practice and Presentation |
Intellectual
Property Policy http://www.uow.edu.au/research/researchmanagement/1998IP.html |
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Occupational Health and Safety http://staff.uow.edu.au/ohs/commitment/OHS039-ohspolicy.pdf |
SITACS
Internet Access & Student Resource Centre http://www.sitacs.uow.edu.au/info/current/internet_access_and_resource.shtml |
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SITACS
Computer Usage Rules http://www.itacs.uow.edu.au/info/current/support/labs/rules.shtml |
SITACS
Style Guide for Footnotes, Documentation, Essay and Report Writing |
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SITACS
Student Guide |
Informatics
Faculty Librarian, Ms
Annette Meldrum, phone: 4221 4637,ameldrum@uow.edu.au |
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SITACS
Subject Outlines |
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