Phillip McKerrow
18/8/01
Tristimulus theory of vision - eyes perceive colour through the stimulation of three visual pigments in the cones of the retina
Three visual pigments have a peak sensitivity at wavelengths of about 630nm (red), 530 nm (green) and 450 nm (blue).
By comparing the intensities of these three pigments in light entering the eye we percieve colour.
Oponent process theory - certain colours are opponents of others - stare at a blue object and you get a yellow after image
yellow versus blue
red versus green
black versus white
Based on Tristimulus theory of vision


Cyan, Magenta, Yellow - subtractive colour model for printing

Hue, Saturation, Value - the way people perceive light
Hue is the name of the color, which places the color in its correct position in the spectrum. For example, if a color is described as blue, it is distinguished from yellow, red, green, or other colors.
Saturation refers to the degree of intensity in a color, or a color's strength. A neutral gray is considered to have zero saturation. A saturated red would have a color similar to apple red. Pink is an example of an unsaturated red.
Value (or brightness) describes differences in the intensity of light reflected from or transmitted by a color image. The hue of an object may be blue, but the terms dark and light distinguish the value, or brightness, of one object from another.

video colour standard
2 Lumanance values for every chroma (sub sampled)
no transparency - alpha channel
hard to render
black is Y=16
new standard for video
YUV based but not sub sampled 4:4:4:4
has an alpha channel
black is Y=0
In theory any colour can be made by adding light sources of varying intensity from the 3 primaries (RGB)
CIE colour model - XYZ
CIE chromaticity diagram

Colour Gamut defined on Chromacity Diagrram
C1-C2 - 2 primary colours - all colours along line obtained by mixing proportions of C1 and C2
C3-C4-C5 - 3 primary colours - can only generate colours inside the triangls
C1-C-C2 - complementary colours - white = correct mix of C! and C2
C = white light
C1 = combination of C and CS
Cp is nospectral colour because it is not visible
nonspectral colours are in the purple-magenta range - generate by subtracting Csp from C
Purity of colour C1 is the ration of its distance from C along the line C-Cs to the length C-Cs

RGB colour gamut
coordinates
NTSC standard, CIE Model, Colour Monitor (approx)
R (0.670, 0.330) (0.735, 0.265) (0.628, 0.346)
G (0.210, 0.710) (0.274, 0.717) (0.268, 0.588)
B (0.140, 0.080) (0.167, 0.009) (0.150, 0.070)

Measuring colour gamut
Left is colour range that humans can perceive
Right

Measuring gammut with aa spectrophotometer (GretagMacbeth's EyeOne)
Black plot is Viewsonic CRT Display
Peach plot is Apple Cinema Display


Problems of displaying colour space with different compressors
gif 128 dithered(20kb), jpg (quality=100) (44KB), png 124 (80Kb)

A set of 216 colours that appear the same on Windows and Macintosh video monitors
Claim is that if your restrict yourself to these colours then site will look the same on all systems.
Problems
may not handle subtle tone variations in images well
what about new display technology - lcd, plasma
Non-linearity between the input voltage to a monitor and the output intensity
Illumination models produce a linear range of intensities - e.g. the RGB colour of (0.25,0.25,0.25) is half the intensity of the colour (0.5, 0.5, 0.5) - usually stored in a linear intensity file so that (64,64,64) is half (128,128,128)
Video monitor is nonlinear
Monitor gamma values are typically in the range 2.0 ..3.0
Typical monitor response curve, Gamma correction curve - Gamma = 2.2

NTSC Video standard is 2.2
Macintosh monitor 1.8 - an already bright monitor - corrected to 2.2 to make video on Mac look like video
Windows 2.5 = CRT Gamma - no correction done
When an output device has a limited intensity range we can create an apparent increase in the number of intensities by using multiple pixels to display each intensity value. Our eyes integrate the fine detail. Used mainly in print media. Cost is reduction in resolution
2*2 pixel grid can display 5 intensity levels

techniques for approximating half tones without reducing resolution. basically sharing intensity with neighbour pixels - can produce ghosts particularly with facial features such as hairlines and nose outlines
error-diffusion scheme showing fraction of intensity error that is distributed

Camera, DV camcorder, VHS video tape, printers, video monitors and lcd displays all have different colour characteristics
The role of a colour management system is to transform the image going to/coming from each device so that the colour looks the same on all devices. Usually the colour management system is used to match all devices to the output device so that WIYSIWIG
ColourSync on Macintosh is a fully developed system wide matching system - very robust
ICM is a system for Win98 and 2000 - rather meager system by comparison
Other systems require colour management as part of application
ICC Standard
1993 a standard for describing imaging colour characteristics was developed
Described with a device profile (.icc or .icm file)
Colour model maps colours using a 3D space based on how humans perceive colour - L*a*b
L*a*b has no restrictions on gamut
A device profile is created using a standardised test chart
The image of the chart is compared to a test file and sets of colour transforms are created and stored in the device provile
These transforms describe how the device responds spectrally and what its limitations in digitising colour are
A colour matching module (CMM) uses the device profile to transform colours from one device to the next
The Colour Partnership offers a service to characterise monitors
JPEG files have ICC profiles tagged along with the image data
Ever wondered why some colours look good together and some don't
One way of determining how to use colours is with a colour wheel
Cool colours on the left of red and green and warm colours on the right of red and green
Cool colours have a strong blue undertone
Warm colours have a yellow or red undertone
White and black neutralise the true colours
Use arrows to determine colour mixes

Making a colour wheel by adding % of primaries

Colour wheel program
next to one another on wheel
create restful moods
Colour is produced by the selective reflecton light frequencies
Complementary colour is the colour of the absorbed light
opposite one another on wheel
when mixed they dull neutralise one another
when side by side they emphasise or accentuate one another
add drama
give good contrast for text over image on web pages
grey is made by combining opposite colours on the wheel
more subtle than complementary
livlier than harmonious

Sets of 3 colours separated by 120 degrees on the wheel
Select one hue to dominate, the other 2 will complement
If they rival, dilute them with the dominant hue
Have different skin colours
so different colours work with their skin colours
Margaret has fair skin with a blue undertone
best complemented by cool, clear colours
pale and palin versus radiant

These skin colours are refered to as seasons - winter, spring. summer, autumn
Mary and Kim both have green eyes and bluue hair but
Mary has pink skin and looks best in cool colours with blue undertones
Kim has ivory skin with golden highlights and looks best in warm colours with yellow undertones

Tone of your skin comes from 3 pigments - melamin (brown), carotene (yellow) and hemoglobin (red)
A combination of these gives you your skin tone - colour under your skin

A person can wear almost any colour, it's the shade and intensity that determine whether the colours look goog
Spring - clear, delicate or bright with yellow undertones
Autumn - stronger with orange and gole undertones
Winter - clear, vivid, or icy with blue undertones
Summer - cool and soft with blue underones

Another place to look at colour matching is interior decorating
Top left shows compatible and complementary shades

Colours effect people differently
Artists are sensitive to the link between colours and experience
Colour creates illusions that change an object's appearance
Cool colours suggest calm and serenity
Warm colours tend to be energetic and stimulating
cool clear colours of sea and sky lifts the spirits
preference of most adults - prominant shade of society's apparel
Navy blue has authority and dignity
Soft blues have a calming effect
Not usually associated with eating
the colour of denim jeans

spacious colours of nature create tranquility
cool, comfortable appeal
creates neutral backgrounds
Forest green appeals to the very wealthy
neutralised and softened to olive combines well with brights
Olive green is used in the cammouflage patterns that are often in fashion with teenagers

create peace and calm in harmony
create dramatic impact in contrast with splashes of vibrant colour or black
can seem pure and virginal, cold and sterile, or neutral
has many shades and personalities
reflects minute shades of other colours while still seeming white
Large expanses of pure white are sterile
flatters the face and directs attention to it because it reflects pure light
will work well with almost any colour
can seem frivolous and casual or elegant and dramatic
associated with somber events and death
black cloths can be sophisticated, authoritarian and sexy
neutralises shape
combines well with light and bright colours - the most versatile neutral
a sophisticated neutral that has businesslike authority
neutral shade that neither advances or retreats
anonomous, so other colours stand out against it

exciting and opulent, suggests wealth and royalty
create a feeling of energy, an exotic colour
difficult to combine with other colours
Lavender (purple lightened with white) is associated with delicate old age
Orchid (a red based light purple) can increase feelings of illness and nausea

strong, sensuous, warm, romantic, sensual, agressive
creates pure drama
red rooms make food look very appealing and encourage eating
increases a person's pulse and awareness of surroundings
men responf favourably to yellow-based red
blue-based reds attract women's attention
Red is an advancing colour, a colour to be noticed
will focus attention

a feminine colour
associated with a delicate nonagressive yet pleasing personality
calms people down
a "second-class" colour liked by the masses
inspires activity
softened orange turns into peach, apricot and coral
deepened and toned down with brown into rust and terra cotta
no-nonsence colour, scincere
more casual than grey, navy and black
can appear dirty and dull
adds light and life
create cheerful energy - sunny, clean and fresh
highly visible
when used in small amounts on dark backgrounds it makes them seem more lively (pop)
as a dominant colour it creates anxiety and encourages negative responses
Yellow and black is a warning colour combination

A way of attracting viewers to your site - to lure them away from the site they are on
a good add is concise
a single, focused, clear image
distill message down to essentials, eliminate distractions
must deliver message in less than 10 seconds
has to say something interesting - e.g. Free stuff, Special offer
aim is to get a gut level response - lets see what this is about
clearly indicates your brand - you want them to remember you
Include head shots - we respond positively to people's faces
Strong, clean use of colour to create focus
Use only one or two colours - multiple colours will fragment
Pick specific shades of each colour that work well together

1. Light colours advance and seem large, dark colours recede and reduce
Which rectangle looks largest?

2. Bright colours advance and seem larger
Which inner square do you see first as you look at the page?

3. Light colours placed near dark colours make dark colours seem darker and dark colours make light colours seem lighter
Which black inner rectangle looks most intense?
Which red inner rectangle looks whitest?

4. Intense colours stand out against duller backgrounds
Which inner rectangle is most prominent?

5. Large areas of dull colours are needed to balance small areas of bright colour
Which rectangle looks slimest?

6. an uninterupted flow of colour lengthens and slims shape, a horizontal division of colour shortens and widens a shape
Which rectangle looks longest and slimest?

Images in this lecture were scanned from the following:
1. Go to the sites you commonly use and look at their use of colour? Does it enhance or detract? How could it be improved
2. Use the above principles and choose the colours and their purpose (contrast, complement, etc) the web site you are developing for assignment 2?
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Page updated 18/8/2001